I recently came back from a Creative Retreat sponsored by The One Club. It was fantastic to share with other creative directors thoughts on how the industry has changed and where it’s going. Perhaps it was the people I was with or the heat of the desert, but it was there that I realized how often I’ve seen agencies and brands trying to run solo on their marketing, especially their content marketing. It became clear to me how much more we can accomplish with partners than without.

Check out the video I created which explains this strategy on a deeper level: