ROGER HURNIHow to Surprise and Delight with PersonalizationMost brands completely underestimate the value of delivering an unexpected experience in an unexpected way.Sep 22, 2020Sep 22, 2020
ROGER HURNIThe Best Competitive Intelligence Tool Is In The Hands Of Your CustomersOver the years, there have been a considerable amount of ways in which companies collect data on their competitors. There have been…Feb 4, 2020Feb 4, 2020
ROGER HURNI2020: The Year of Deep PersonalizationDeep Dive. It started as a plunge into an activity and it has significantly evolved in the last 30 years. “Deep” is now associated with…Jan 8, 2020Jan 8, 2020
ROGER HURNIHow To Grow Your Marketing Staff By Not Adding Anyone.No matter which business you’re in, personnel resources are always limited. Too much work and not enough hands to get it done. I’ve never…Nov 18, 2019Nov 18, 2019
ROGER HURNIHow To Make It Easier For Your Customers To Be CustomersDuring the past few months I’ve noticed a misconception some people have about Behavior Design. Many believe it can only be applied to…Nov 7, 2019Nov 7, 2019
ROGER HURNIDo You Want A Thriving Company? Kill it.This is a lesson in relevancy. Recently, the 178-year-old travel company, Thomas Cook, closed its doors. You’re probably thinking, “Why…Oct 14, 2019Oct 14, 2019
ROGER HURNIAvoid Lost Revenue With This Simple Fix.With professional service businesses, the success of the operation relies on its staff not having any idle time. Often this is referred to…Sep 5, 2019Sep 5, 2019
ROGER HURNIHow To Get Back The Customer Loyalty Your Losing.At a conference recently, I was approached by a regional franchisor who wanted to ask me some questions about his customer loyalty program…Aug 23, 2019Aug 23, 2019
ROGER HURNIIs That a Robot in Your Pocket?Depending on which study you read, the average consumer has anywhere between 4,000 and 10,000 ads placed in front of them each day. As a…Aug 10, 2018Aug 10, 2018
ROGER HURNIHow To Personalize Your Marketing Through Behavior Design.The first rule the behavioral phycologist Dr. BJ Fogg taught me when I was becoming a behavior designer was this: help people do what they…May 22, 2018May 22, 2018
