Put Plant-Based Meat Where It Belongs: In the Meat Aisle

Dear supermarkets: hiding plant-based meat away from the majority of shoppers — who buy meat, milk, eggs, and fish — is no longer acceptable. These products are destroying the planet and our health and we need to do all that we can to ensure that they become obsolete. If that’s not motivation enough: staging plant-based meat in the meat aisle will make you more money.