My Unexpected Clients: How I Helped Clients From IIM and BCG on the Same Day
Ever heard of that feeling when the universe just throws a curveball your way?
But, a really good one?
That’s exactly what happened to me the other day.
At BYOB, I help people with personal branding, and last week, I got to help people from institutions that in India (and pretty much everywhere else), hold serious weight:
- The IIM grad: This brilliant mind was our existing client and got accepted into Indian Institute of Management Bangalore.
- The BCG consultant: This person worked at Boston Consulting Group, a top consulting firm, but wanted to get into career counselling so was interested in knowing more about BYOB.
A common link between both these interactions was that both people were struggling with the same thing: streamlining their personal brand.
Yup, even the most accomplished individuals can sometimes find themselves tongue-tied when it comes to gathering their own thoughts.
- They wanted to build their personal brand, but they didn’t have a clue where to start.
- They were stuck in that “I know it’s important, but how do I even begin?” zone.
- Thankfully, they stumbled upon our services and were, let’s just say, pleasantly surprised.
Now, cracking the IIM entrance exam or landing a BCG job is something I can only dream of achieving. But the validation of helping people from these institutions hit a special spot for me, personally.
It served as a reminder to me that my passion project which is now my full time business , truly has an impact.
Ironically, I also realised that the fee I charge people like them is a tiny fraction of what they are making or are going to make. And such a small investment can over time give you a return that goes way beyond just money.
Sharing this with my mom, a teacher for over 25 years, brought a whole new perspective. She sighed and said it’s a “sad state of affairs” in our professions. Parents, she said, haggle over a measly $10 for tuition fees or in my case, clients a 25% discount for a resume — things that are fundamental building blocks for a child’s future.
That conversation really stuck with me, maybe these professions might not make you millionaires but the impact outweighs the financial benefits.
That day, I realised the true value my business was driving.
Everyone has a story and deserves to tell it with confidence, no matter where they are in their journey. And I am here to help them.
