…scope Analytics captures something very important that I think we are sometimes reluctant to admit: without a clear purpose, “data-driven” work is often busywork. Sometimes, it is busywork that actively distances us from our customers by oversimplifying their needs and behaviors. If we aren’t asking “why” — if we aren’t looking for the messy human reasons behind our “data-driven” decisions — we are not doing our job as product managers.
