Setting up WhatsApp Business API for Ecommerce
5 essential things you should do when you set up the WhatsApp API for your store
Hi, I’m Rohan, the founder of Spur, a tool that helps brands grow with WhatsApp API & Instagram automation. Even though Spur is used by hundreds of brands globally, I still onboard many of them on calls, and we keep on investing in a great onboarding experience, which reflects in all our reviews on the Shopify App store :)
This guide is a small checklist that any brand can use if they want to set up the WhatsApp Business API for their brand. In all the steps below, I’ll highlight what to do and where exactly that will help you out.
Abandoned Cart Messages
This is one thing you can just turn on and forget. A brand who implements abandoned carts well easily recovers up to 20–30% of their lost carts. Imagine if $10,000 worth of carts are abandoned in your store every month. This is an easy $2,000 uptick in your revenue.
WhatsApp Chat Widget
44% of online visitors say a chat widget is essential
A chat widget is the easiest way to
- Get a lead: the moment a brand messages you, you have their email or number. You can explicitly take marketing consent and then add them to your list
- Convert ones on the edge: many times, shopping from a new website can be scary and establishing a small, but relevant human connection helps close the deal
- Lastly, this enables a closer feedback loop with your audience, enabling a much better customer experience.
WhatsApp Welcome Flows
So this is something new, not many providers have it, but you can now send a welcome message to anyone who opens a chat with your WhatsApp API number.
- You can now 2x your leads, as many people who open the chat widget often end up not messaging you
- This also increases engagement with those confused or hesitant to reach out.
I’ve written a detailed blog post on this, read it here.
WhatsApp Catalog
This is a no-brainer if you’re an ecommerce store.
You can now display products from your Ecommerce store on WhatsApp itself, and because of the sheer volume & ease of use this platform brings, conversions will be there.
We have brands who earn up to $9000 in 30 days just using WhatsApp catalog, read the case study on that here.
WhatsApp QR Codes
If you have a retail store or sell on marketplaces, QR codes can be a great way to get more WhatsApp opt ins and increase your lead list.
I’ve built a free tool that allows you to generate such QR codes, you can check that out here.
Conclusion
So this was a small one, I know, there are many more things you can do including cross-sells, upsells, collecting reviews etc. I shall write on them as well soon.
