Rohan ShahinThe Startup3 ways to tie product value to pricingAs discussed previously, the price of your product must be communicated in terms of the value the product provides to the customer. If the…Feb 14, 2020Feb 14, 2020
Rohan ShahinThe StartupThe 2 P0s of Your Pricing StrategyYour pricing strategy must manifest in more than an arbitrary set of tiers or a “promotional” discount.Nov 22, 2019Nov 22, 2019
Rohan ShahinThe StartupWhy Word-Of-Mouth Is Marketing NirvanaWhy has generating word-of-mouth buzz become so popular among marketing strategies in recent times?Oct 27, 2019Oct 27, 2019
Rohan ShahinThe Startup5 ways early thrashing can make your product successfulWhy it is strategically important for product managers to get everyone in a room to thrash about the product ASAP.Jul 17, 20191Jul 17, 20191
Rohan ShahinThe StartupWhy traditional design processes break in B2B SaaSModern day design processes promote an iterative discovery technique wherein solution concepts are prototyped, tested, and improved until a…Jul 11, 2019Jul 11, 2019
Rohan ShahinThe StartupWinner takes all in the CMP raceWith enterprises opting for multi-cloud solutions and fearing cloud vendor lock-in, cloud management platforms (CMPs) have become an…Sep 24, 2018Sep 24, 2018
Rohan ShahinThe StartupVMware Moves Into Edge ComputingOne of the most exciting revelations last week at VMworld 2018 was VMware’s futuristic vision of delivering cloud to IoT devices, or more…Sep 12, 20181Sep 12, 20181
Rohan ShahinThe StartupThe Dropbox EquilibriumDropbox is unarguably one of the most exciting companies to have been brought to life in the past decade. Drew Houston and Arash Ferdowsi…Jun 20, 2018Jun 20, 2018
Rohan ShahRethinking the Social Network ContractThe social network business model of the present day is being dissected in this micro-era of data theft. Perhaps it is time for our idea of…May 1, 2018May 1, 2018
Rohan ShahinThe StartupMotivating People To Use Your ProductAs my ex-CTO Ben Fathi has said, “history is littered with the corpses of all the cool technology startups that have failed to gain…Feb 21, 2018Feb 21, 2018