Leadberry vs. Leadfeeder — B2B lead generation tools compared

B2B lead generation tools have become the smart choice for businesses, when it comes to wanting to identify leads that have visited your website. Leadberry has been recently launched (currently in free beta), while Leadfeeder is an already established service on the market.

Developers of both products’ teams are busy adding on the best features and add-ons to their lead generation software and make it as attractive, as possible. So let’s compare what you are getting, when selecting one of either B2B lead generation software service providers.

‘Who’s looking at’cha?’ — basic exploration of potential leads

Both software offer you the possibility of identifying which company your lead represents (both based on Google Analytics data), where they are physically located, and what is the sector/industry of the business the lead comes from. Leadfeeder also gives you the chance to discover what keyword they searched for (query) before landing on your website. Also — included in both offers — is a ‘follow company’ option, which provides you with the benefit of having leads highlighted/marked as favorites in case they visit your site more than once (these are the super-interesting leads, take note!)

As we live in the age of social media, it is no secret that effective lead generation comes from knowing who you know at a certain company, through your personal connections found on LinkedIn, Facebook, Crunchbase, Pinterest, Twitter or Google+. Leadberry has the clear advantage here — and to be honest, this is usually the ‘big thing’ when seeing a company visited your website, and you need to know who you could contact.

Leadberry gathers you all your possible contacts (or contacts to get in touch with) from the above named channels, while Leadfeeder is somewhat more spartan with its LinkedIn-only option. With a well-targeted sales pitch, you don’t want to leave out Twitter for example — and Leadberry helps you get through that vast database as well.

My scoring:
Leadberry 9/10 — 
Leadfeeder: 7/10

The nitty-gritty: finer details that could help you

Both software offer you the chance to discover the source of the channel your lead came from. Did she reach you through a Google search, a direct hit or from another site?

Both software offer a Page Filter function that allows users to see only those leads that have seen your ‘products/services’ page only and nothing else. Handy when you want to run campaigns and connect the dots (or rather the intelligence to see who is hooked on your product).

Date and time of visits is a clever thing from both tools, instead of going through your emails’ date stamps, you want to sift through the dashboard of your lead generation software and see this.

Leadfeeder shows you a ‘Lead quality score’ that is based on the number of visits / bounce / time on site from a certain lead, so in reality, this isn’t so much about quality, but rather quantity. I personally found this unhelpful, even more, misleading when it comes to assessing lead quality. Leadfeeder also sums up the total number of leads in a given period (if it was run on Donald Trump’s businesses, it would be ‘huuuge’, I suspect.)

The custom feed of Leadfeeder allows you to — surprise — set up custom filters, such as which cities or what browsers your leads were using. A clever thing for the more advanced sales teams.

‘Mark as ISP’ is a clever add-on to Leadberry that allows me, the user/manager of leads to mark-up a lead that isn’t really a lead and report it within the system to disqualify those leads.

Leadfeeder also allows you to view — similar to Gmail’s function — leads according to ‘all leads’, ‘unhandled’ and ‘handled’ leads, that may be a cool feature for some people wanting to view it in a different view.

Nitty-gritty scoring: 
Leadberry: 9/10 — 
​​Leadfeeder: 8/10

Integration with other software/tools

Both companies offer 3 different possibilities for CRM integration, that comes handy when you want to get in touch and administer leads in your back-office. In addition to this, Leadfeeder also allows you to add in Mailchimp integration for your email marketing campaigns, but I do not see how this could be helpful with a mass email service, as Mailchimp.

I also had a feeling that both tools could use some improvements in this area.

Integration with other software/tools:
Leadberry: 8/10
​ — Leadfeeder: 9/10

Usabilty

Leadfeeder offers a chance to book a training with them (although neither program is rocket-science, so the more intuitive users will discover the secrets to understanding leads themselves.)

Actually apart from the free tutorial Leadberry is easier to handle, has a much better user interface, the menu structure is simpler and the “lead view” (meaning when you click on a lead from the main dashboard) is more comprehensible. You can quite get everything at first blink, while with Leadfeeder you can get a bit confused about what is what.

Usabaility score: 
Leadberry 10/10
​ — Leadfeeder 7/10

Summary:

To sum it up, Leadberry takes the lead (no pun intended) in the most important ‘basics’ category with its comprehensive database search function within social media channels, while Leadfeeder paid more attention to making its tool customizable. Both tools offer similar integration opportunities.

Overall, Leadbery has the upper hand currently, so definitely worth a try, if you are serious about going after leads who have visited your website.

The final verdict: