Tickkle

A Mobile Application For Complete Pet Care

How we started?

The pet market in India has seen some rapid growth over the past few years. Although there are very few statistical data with authentic studies demonstrating actual market size of dog market in India, it still indicates a high penetration with market value of $270 million by 2019 (70% food market and 30% other services). The total number of pet dogs in India were reported 10.2 million in 2012 which is expected to grow 15% every year. Moreover, 58.1% of growth in 5 years (2007–2012) was reported which is expected to grow even more with increased purchasing power capacity and spending abilities.

Despite sufficiently high number of pet dogs and trends of increased penetration, the industry still suffers from several bottlenecks and still disorganised. A very few interventions are existent to support the pet dog ecosystem which can empower dog owners with easy, reliable and complete pet care services. There is an urgent need for an intervention in the domain of pet care.

Designing The Pet Feed

This part of the interface majorly focus on the user engagement through a pet image sharing platform. It allows the users to upload the pictures of their pet on the interface, and also view photos shared by other pet lovers. We have also introduced novel micro interactions to increase the user engagement.

Embarking User Journey For Pet Feed

User Onboarding

One of the core of aim of designing the on-boarding was to keep the focus on the two modes of interactions. Because we believed that these interactions would further help in making the app a success and different from others.

User Interface and App Flow

While designing the user interface, one of the major focus was to keep the focus right and make all the tasks such ‘uploading an photograph’ or ‘tickkling a photograph’ easy to learn and use with appropriate feedback while performing different tasks.

Glimpse Of What We Are Working Next :)

As proposed earlier we would be adding two more verticals other than the Pet Feed i.e. Pet Care and Services. Below is the glimpse of design and what is going to come next.

Pet Care: When The Pet Needs Expert Care

This part of the interface allows the users to find details about vets around around their place. This includes name, qualification, address, fees and other relevant details. The interface also allows the user to book an appointment with the vet in just a few minutes. The next phase of the project will also allow the user to directly connect with the vet using an IM service inbuilt within the application.

Pet Services: One-Stop Marketplace For Everything Pet-Related

This part of the interface is concerned with the hyperlocal pet services wherein a user can explore pet food and accessories, buy it and get it delivered on the same day or as per the user convenience. For the first phase of pilot we have collaborated with one pet shop in Guwahati city for the pilot.

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