2015 was arguably a breakout year for podcasts, propelled by the success of the media phenomenon, Serial.
Listening to Ep. 1 of “Doing Your Business”
Emmanuel Quartey
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2015 was actually the year for podcasts. No arguments there. GE had a crazy experimental podcast that consistently topped the iTunes charts, something the team at Contently became fanboys of so quickly.
Disclosure : GE Africa is a client, but that doesn’t affect my thoughts about their success in content marketing via podcasts