The Ultimate 4 Steps on How to Handle Your Business Critics
The haters are usually people who have a completely negative emotional association for you. In other words, they hate everything you say, do and achieve. There is no reason to worry if your company has critics because it could mean that you’re doing something right.
As a matter of fact, experts believe that companies that only have fans and zero critics are not necessarily successful companies. If you have few or no critics at all, this could mean that you are in the wrong niche or your marketing strategies are not good enough to make your business stand out.
Both negative and positive feedback from customers can play a very important role in maintaining and expanding a successful business. Although it is not fun hearing complaints coming from your customers, it can be an essential learning experience for you, whether you like it or not.
Here are the steps for handling your haters and critics:
1. Don’t get easily offended by what you hear
Reviews often come in a terrible wrapping, and there is little that can be done to make it sound better. What you can do instead is take the tone for granted and only pay attention to content. Especially if the criticism is not only from a single client, you should look deeper and look beyond how it is said.
2. Determine what you can learn from your client’s negative feedback
Any criticism or negative comment from an enemy comes with a lesson to be learned as a business owner. You must realize that there will be no customer complaints if everything is done well. Again, you need to focus on the message that the client or angry customers are trying to tell. Use this to identify which parts of your services or products need to be improved.
3. Focus on how you will respond to the content
Whether your critic is attacking in person or online, always make sure that your customers are likely to evaluate you based on how you respond or react to them. Therefore, it is important that you keep your tone professional and polite, regardless of the harsh words being used by your angry customers.
4. Find a quick solution
It is not enough to respond to criticism politely and at the right time. More importantly, it is necessary to provide a quick solution to the concerns your customers are having. Note that the main reason your customers are trying to get to you is not to vent out or express disappointment. What they want is for you to help solve the problems that are being addressed by them. This has to be your top priority.
The bottom line is that criticism may, in fact, be one of the most powerful systems to improve your business. In addition, the way you respond to your critics will significantly improve your reputation. A good business consultant is one who can be equipped with systems and skills that will help you do better in dealing with your enemies and critics.