GAME CHANGERS – CLEANING INNOVATION.

Our group started with one observation: the beaches near Athens were really dirty and not maintained.

As 4 foreigners from differents countries that we are (France, Hungary and Netherlands), we were sad to see that in such a beautiful country that is Greece.

Therefore, we decided to do something to raise awareness.

But what a difficult challenge in a long-term effects!

We had to think about something with permanent consequences who reach as many people as possible.

That’s why our first idea was to create an online community platform, named Athenshare, in order to connect people and to help the collaboration in a positive and ecological way. We wanted also to make an event «Clean Beaches» which was an attractive and really positive idea, but not sufficiently relevant in terms of «long-term».

Nevertheless, we started with this idea to do our current project.

The goal of this innovation project stay the same : to raise awareness of citizens, especially near the beaches.

There is no doubt that citizens’ behaviour come from education, and based on that we decided that our primary target has to be the children.

As a long-term effect, we decided also to focus on the trashes and thus on the trashcans.

We ask ourselves how to make them more attractive in order to aware children. The answer was unanimous : through the game !

In that way, we made some prototypes with funny drawings to stick on the trashcans.

The strenght of our final idea is that is simple but efficient.