The industry is maturing and some preliminary results are in. Back in 2013–2014 the topic of user onboarding was not well covered. SaaS market wasn’t as big as it is today. These were the days before Samuel Hulick’s teardowns, before Intercom.
Let’s look at a typical user journey. It all begins with a promise. A promise of value your product will deliver to your user. This usually comes in the form of an ad, search engine query or a content piece. …
Samuel Hulick recently wrote an excellent post Product People, Mind the Gap! where he recalls an elementary school teacher once giving him an assignment that seemed simple on the surface, but turned out to be surprisingly complex:
The assignment’s simple-seeming description was this: “Write out each of the steps involved in making a peanut butter & jelly sandwich.”
However, its hidden complexity was hinted at with the following warning: “And make sure you write down every… single… step.”
This is an incredibly insightful exercise for anyone building product experiences. In fact, this is something I do quite a bit at Onboarding.Pro
To make the whole process more visual, I've put together a map template to organize findings and simplify analysis. It's proven pretty useful, so I wanted to share it with you.