3 Designs that are changing the World
First goes to Apple Design
Apple industrial design was established in April 1977 when Steve Jobs hired Jerry Manock to design the enduring Apple II case. Jobs was notoriously obsessed with design and style, rumored to linger over appliances at Macy’s for inspiration and together with Manock set about establishing the design language that would be used by Apple for the next 10 years.
Steve Jobs’ return in 1997 ushered in a new era for Apple design, and the appointment of designer Jonathan Ive, drawing on the curvy style developed over the preceding 7 years and infusing it with vibrant color and translucent details. The launch of the iMac in 1998 also drew on some of the iconic elements of the original Macintosh, such as the all-in-one format and top-mounted handle.
The current design language adopted by Apple can be split into two aspects: a white or black color scheme, usually with a glossy texture and plastic cases; and a brushed aluminum and glass look. The former is exclusively used for consumer products, such as the MacBook and iPod, while the latter is mainly used in professional products such as the MacBook Pro and Mac Pro. However, the most recent revisions of the iMac, iPad, iPhone, and iPod lines have adopted the aluminum of the professional line with sleek black elements. Apple went so far as to develop a unibody water-milling process in order to achieve sharp lines and graceful curves as well as end-to-end structural stability from their aluminum products. Both looks often use basic rectilinear forms modified with slight contours and rounded edges.
Second goes to Google
From its Material Design.
Material Design (codenamed Quantum Paper) is a design language developed in 2014 by Google. Expanding upon the “card” motifs that debuted in Google Now, Material Design makes more liberal use of grid-based layouts, responsive animations and transitions, padding, and depth effects such as lighting and shadows.
Designer Matías Duarte explained that, “unlike real paper, our digital material can expand and reform intelligently. Material has physical surfaces and edges. Seams and shadows provide meaning about what you can touch.”
Third goes to Microsoft Design
A key design principle is better focus on the content of applications, relying more on typography and less on graphics (“content before chrome”)
The design language evolved in Windows Media Center and Zune and was formally introduced as “Metro” during the unveiling of Windows Phone 7. It has since been incorporated into several of the company’s other products, including the Xbox 360 system software, Xbox One, Windows 8, Windows Phone, and Outlook.com under the names Modern UI and finally Microsoft design language
Microsoft discontinued the name “Metro”. According to Microsoft, “Metro” has always been codename, but other sources attribute to a trademark issues.
Metro is superseded by Microsoft Design Language 2, exemplified in Windows 10, and by Fluent Design.
Then comes again by Microsoft with its new design concept in 2017
called the Fluent Design
Fluent Design System
Fluent Design System (codenamed Project Neon), officially unveiled as Microsoft Fluent Design System, is a design language developed in 2017 by Microsoft. Fluent Design is a revamp of Microsoft Design Language 2 that will include guidelines for the designs and interactions used within software designed for all Windows 10 devices and platforms. The system is based on five key components: Light, Depth, Motion, Material, and Scale.
By the early 1990s, Apple discovered that the Snow White language that had served them so well through the 80s was…en.wikipedia.org
Material Design can be used in API Level 21 (Android 5.0) and newer or via the v7 appcompat library, which is used on…en.wikipedia.org
Metro is the unofficial but widely used name of Microsoft design language, a typography- and geometry-focused design…en.wikipedia.org