In a lot of companies, and particularly big ones, the person who actually uses your product probably is not the person who signs the check to pay for it.
Product Management for the Enterprise
Blair Reeves
38528
Do you think there is a shift though? Aren’t enterprises, even big ones, becoming ‘flatter’ and allowing employees to introduce or recommend new solutions? Sure, you still need to convince the company card holders, but I would imagine there is more balance between users and customers in regards to enterprise software.