Great article. It makes sense that IG is the go-to platform for music fans given the visual nature of live performance, but it’s great to see the numbers to back that assumption up. Another factor may be the failure of FB to connect fans and musicians, as the dreaded algorithm shows paid posts over posts for artists we know and love. I wrote a bit about that in my article ‘Facebook has Failed Artists and Music Fans Alike’ over here— https://medium.com/@ronanmason/facebook-has-failed-artists-and-music-fans-alike-2eee559f8839#.m4backb0c