Why Being Risk-Averse is Killing Your Brand: The Importance of Embracing Failure and Wrong Ideas in Creative Development As an owner of a creative agency, I can tell you that the fear of risk is killing creativity in too many companies. It’s not just stifling innovation, but also resulting in…

A Brave New World is Taking Over the Food Industry: How Online Services are Changing the Way We Shop for Food Listen up, foodies! We’re in for a wild ride as the food industry undergoes a major digital revolution, and it’s going to change the way we chow down forever…

Brands Are Built over Decades, Yet They’re Managed over Quarters. Listen up, brand managers. We need to talk about why you’re failing at brand management. Sure, you may have built a great brand over decades, but are you managing it over quarters? Are you making short-sighted decisions that ultimately lead…

10 Spectacularly Bold Predictions That Never Came True What does the future hold for marketers? If you search the web for these words — or a version of them — you’ll find no shortage of grand predictions. Every New Year, our news feeds are littered with countless “industry experts” predicting…

Admit it now, and use the knowledge to your advantage. — What’s the difference between a personal and professional brand? It’s pretty simple actually. There isn’t one, not anymore. So, drop the personal and professional, you get one brand. The people you work and associate with professionally look at your total picture, and if you think that doesn’t include your personal profiles, or that hiding your profile, or not living…

The cannabis industry is prime for rapid change, and there are specific trends that will help to reinvent the industry — and distinguish its key players. If you go back in time, you’ll find the companies that now dominate their respective industries — Walmart, FedEx, Apple, Google — are not…

Advice to the young professionals looking to realize their potential as an A players. Here’s what sets ‘B-Players’ apart from ‘A-Players’… Before I piss off too many people, I want to clearly state that every organization needs B players. These capable, steady performers are the best-supporting actors for the ambitions…

“Hindsight is 20/20.” That cliché has never been more appropriate than at this particular moment in time. The future is inevitable, and the direction we take in 2020 may depend on how clearly we can see our lessons from the past. For most, the turn of a new year is…

Post-phone revolution will require a whole new approach to marketing as a service — Can you imagine a time where you leave your home without your cell phone? Before you call me crazy, remember that not too long ago, very few people could imagine a world in which the home phone was not connected to the wall with a cord. It simply wasn’t realistic…