Advice to the young professionals looking to realize their potential as an A players. Here’s what sets ‘B-Players’ apart from ‘A-Players’…

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Ron Gibori Instagram

Before I piss off too many people, I want to clearly state that every organization needs B players. These capable, steady performers are the best-supporting actors for the ambitions of the high-performing visionaries. B players act as grounders for charismatic A players. The reality is B players will always outnumber A player. Very few of us are either ambitious or charismatic enough to ever become A player and that’s okay.

The world needs B Players too… Here is why

Like all prize-winning supporting actors, B players bring depth and stability. They are always there as quiet yet powerful reminders to high performers obsessed with stardom as examples of what terrifies them the most — mediocrity. …


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Ron Gibori Instagram

“Hindsight is 20/20.” That cliché has never been more appropriate than at this particular moment in time. The future is inevitable, and the direction we take in 2020 may depend on how clearly we can see our lessons from the past.

For most, the turn of a new year is a time of reflection. Personally, as we approached another new year — and this time around, a new decade — I couldn’t help but reflect on the last ten years as an entrepreneur.

It’s taken me some time to truly understand the lessons I learned as an entrepreneur over the previous decade, but it’s crystal clear now. …


Post-phone revolution will require a whole new approach to marketing as a service

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Ron Gibori Instagram

Can you imagine a time where you leave your home without your cell phone?

Before you call me crazy, remember that not too long ago, very few people could imagine a world in which the home phone was not connected to the wall with a cord. It simply wasn’t realistic or useful. The cord on the phone was the pinnacle of technology, anything beyond that was just technology for innovation’s sake.

Yet just a few years later, we can’t imagine our world without the cordless phone, and the same trends surround voice technology today.

Research from Gartner reveals that, by the end of this decade, at least 30% of human-computer interaction will be screenless. This is a shift that will fundamentally rewire the way we think about marketing and the world around us over the next several years. …


Trend-spotting is as much about what NOT to do as what TO do

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The art and science of trend-spotting is what gives you eyes into the future. And yes — it’s both an art and a science. So how do you capitalize on the right trends at the right times to discover something new and disruptive?

Trend-spotting isn’t luck — don’t get me wrong, you can get lucky, but learn to spot trends instead and you won’t need luck. There’s a hidden order to how we find new trends and the ideas they spur. Looking ahead and anticipating change takes the right combination of multiple perspectives brought together in just the right way. …


Seeing and Feeling Insight: The Power of Documentary Film in Research

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Ron Gibori Instagram

I can’t tell you how many times I’ve been involved with focus groups where the person in charge tells the group to “act natural,” and then writes down basic, one-word answers. I also cannot count how many times this has happened while the company performing the research actually thinks they’re getting anything valuable in return. Usually it is garbage, not to mention that watering their responses down to single data points makes the data almost useless.

Once you take the person out of the context of the data you’re analyzing, the data loses most of its value.

The biggest research gap for any marketer is not the gap between insight and no insight. We have plenty of ways to gain insight on our customers, and our customers’ clients. There are thousands of services that let us measure demographics, income, brand perception, spending habits, even website browsing trends. …


It’s time to take charge of your online presence.

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Tony Hunter at Futurefest

It’s way past time to stop blurring the lines between personal branding and public relations.

I’ve spent more than a decade of building brands, and have seen how much more of an impact personal branding has on long-term success than public relations. To succeed, you have to know the difference between the two, and how to independently build your brand.

For starters, just look at the names. Personal vs. Public. Who controls the content in both fields? In personal branding, you control what is written, where it is posted, how it is said and who your audience is. In public relations, journalists control the content you send them. …


Internal motivations will always trump external incentives, every time.

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Ron Gibori Instagram

A lot of employers assume the easiest way to increase employees’ engagement, and therefore their output, is through holiday bonuses.

After all, who doesn’t love a little more cash in their pocket?

In some ways, this thinking is correct. Your employees do need an incentive.

Don’t fuck the bonus.

External motivators, like bonuses, are a good way of keeping happy employees happy, or hook new talent. But they are a terrible way to fix low morale, or engage disinterested employees. Just like duct tape, they only keep things together long enough for you to actually fix them, or until they completely fall apart. …


I know you’re probably really good at something. But are you a master? Do you want to achieve Mastery?

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Ron Gibori Instagram

Mastery is not a function of genius or talent, it is a function of time and intense focus applied to a particular field of knowledge. Mastery of one particular subject or craft is not the way we’re taught in school. If anything we focus on fixing our weaknesses instead of dedicating our time to the things in which we show early signs of talent. We’re taught to be an average jack of all trades as opposed to a master of one.

We all have the ability (well almost) to be an Einstein or a Da Vinci — but it takes years of dedication, hard work, and a good apprenticeship says Robert Greene the Author of “Mastery”. …


Asking the right questions is more important than having the right answers.

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The Most Important Question You Can Ever Ask…

…is also the same one that you should never stop asking.

Something that I’ve always tried getting better at in my lifetime is to stop looking for answers and start asking better questions.

We are continually looking for the shortcut to whatever is “right” when we should really be asking the right questions so that we can bring forth better answers.

If the answers are and always will be the same, we’ll never learn new things or continue to move forward.

So what is the most important question you can ask?

“Why?”

“Why?” is the most important question you could ever ask. …


True innovators are the ones who aren’t afraid to explore ideas that might not work with the intention of finding the one that does.

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Idea Booth Creative Think Tank

We need to stop misunderstanding the power of “ the wrong ideas” and the value they serve.

“To Act Without Fear” is the root emotion of almost every miraculous discovery, invention or forward step in society. The real innovators are the ones who aren’t afraid to explore ideas that might not work with the intention of finding the one that does.

I have first-hand experience working at Creative Think that is constantly hired to either invent (or even reinvent) brands, product categories and at times disrupt entire industries through invention. Obviously, data, insights and analytics are incredibly important in building a strategy that is as measurable as it is inspiring. But for too many companies, it’s created a trend of short-sighted fear of risk. …

About

Ron Gibori

Ron Gibori Head Creative Mind @ideabooth | Inc. Columnist | I rally the misfits to create the best stuff. Check out the latest@IdeaBooth | http://idea-booth.com

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