Ron HoferTrustworthiness is the Achilles heel of digitalizationForget about „Jobs to be done“ (JTBD) — in future it’s about „Decisions to be made“ (DTBM)Jul 15, 2019Jul 15, 2019
Ron HoferTrustworthiness as an “unfair advantage”an intruigingly simple model to understand how to create trustworthines as a unique selling propositions for the future “decisions to be…Jun 5, 2019Jun 5, 2019
Ron HoferTrustpattern #004 „Eternal trial phase“„You can cancel our collaboration any time with a days notice!“Jun 3, 2019Jun 3, 2019
Ron HoferBefreiung aus dem Paradies – Teufel’s Erfolg in walled gardensCustomer Centricity hat sich als fester Bestandteil von Unternehmensstatuten etabliert. Unternehmen werden in ihren…Apr 16, 2019Apr 16, 2019
Ron HoferTrustpattern #003 Hidden delightWhen we started offering discounts for special clients at the digital consultancy USEEDS° I founded in 2008, we used two discount…Mar 9, 2019Mar 9, 2019
Ron HoferPattern #002 „adversely trigger“Two days ago, Katharine Viner, the Editor-in-chief of the Guardian send me an email. She thanked me for supporting the Guardian and told…Feb 15, 2019Feb 15, 2019
Ron HoferIs your marketing team ready for artificial clients?Did you ever work with an assistant? Somebody who takes care of a job you have to get done? Organizing the company Christmas party, plan a…Feb 6, 2019Feb 6, 2019
Ron HoferWe should have more flowers and less fishEvery time I join the International Management Summit of the SYZYGY AG at one of our locations, there is one very special and surprising…Jan 14, 2019Jan 14, 2019
Ron HoferPattern #001 “Put it on my tab”Have you ever experienced that sudden frustration of queuing in a long line in the super-market and noticing that you had forgotten your…Jan 11, 2019Jan 11, 2019
