Ron J Williams
New Dad. Product & Strategy design guy. Builder. Partner at proofLabsGroup. Let’s make things that matter. More at https://about.me/ronjdub or say hi!
Interesting that you jump to developing an ad.
Poornima Vijayashanker
1
Sorry, left that out in my tl;dr. 😀 Absolutely point at a landing page. Couple different flavors, mapping to couple different flavors of solution statement. I may first focus on click through rate and not worry about conversion on page. Then if I can find funnel that’s working, we’ll invest to “catch” at least 10 strangers (email or tel#) and I then reach out to the all to them. Then rinse repeat. Thanks for pointing out!
