The iPhone 7 won’t go Bluetooth audio. Here’s why.

The internet is freaking out about the rumor (don’t bet against it) that Apple will ditch the 3.5mm headphone port.

On one side there are the critics and on the other side are the “Top 10 Bluetooth headphone for your iPhone 7" posts on every publication.

I think they’re all missing the point — Apple isn’t going to push Bluetooth audio.

I do believe that Apple will drop the antiquated port, and personally I don’t really care. However it won’t be ditching it for Bluetooth.

I believe Apple will do what it does best, and introduce a new protocol for audio, or more precisely, adapt its already developed proprietary audio protocol for headphone use.

My money is on AirPlay coming to headphones with the iPhone 7 and at the same time launch new Beats models supporting the new standard.

AirPlay is vastly superior to Bluetooth when it comes do audio quality, and there’s isn’t actually a real competing standard for wireless audio out there.

AirPlay can do things like sending audio to multiple devices at the same time. I can already see the Apple commercial showing two people listening on headphones to the same song from one iPhone.

It will allow Apple to have the best wireless audio, with no one even remotely capable of catching up in at least 2 years.

AirPlay is already supported through out Apple product line, implemented in Mac, iPad, iPhone and Apple TV.

Apple is certainly capable of getting peripheral companies to adopt its proprietary standards as evident by the multitude of lightning accessories and AirPlay embedded devices.

Apple has a huge opportunity to create a new benchmark in audio, the same has it did in the past with its touchpads, retina displays, touch screens and more. It’s was always about integrating hardware and software in a way that no one else can.

And it’s going to do this again. I hope.

And the best part is that you can tell me that I was wrong in a week.