Instacart is a grocery delivery company with an innovative idea and approach to grocery shopping. They have partnered with grocery chains nationwide to introduce smart shopping carts.
The carts allow shoppers to:
· scan their items directly into the cart
· keep track of the total cost in real-time. Customers are also able to
· use their loyalty accounts on the carts, accessing promotions and savings
“The vast majority of shoppers are shopping on a budget. Nobody wants to get to the checkout lane and have to put items back because you go over budget.”
David McIntosh, Instacart’s vice president and general manager of connected stores
A New York City customer and early adaptor of the smart cart brags about its features.
“When you’re on a budget, you can see where you are at any point. If you can continue, or if you need to switch items out.”
Keisha B., a customer at Fairway Market in New York City
Instacart was ahead of its time when, in 2001, it purchased Caper AI. The AI technology powers the cart, allowing it to recognize, scan, and weigh items.
According to McIntosh, the goal is increased personalization.
