If your business’s financial performance depends on online sales, you are probably already on the path of looking for stable analytical solutions. They help track data about user actions on your website, evaluate marketing effectiveness, and later make thought-throw decisions about your company’s future. In this article, we will talk about the exact cases where your company needs end-to-end analytics, and where you can succeed with just Google Analytics.

Google Analytics is the most popular and most used web-analytical instrument on the market. Despite the fact that its functionality is somewhat limited, GA can be a great choice for tracking…


Analytics is not only about collecting data but about its’ further application in brand promotion. As giving advice about raising profits is impossible without marketing instruments, we’ve decided to ask our colleagues at Room42 about their favorites, and have picked out top-7 from what we’ve heard.

Similarweb — website statistics

With Similarweb you can look up general website statistics, for example, traffic volume, shares of separate advertising channels, and much more. You can either chose to use the extension which demonstrates the overall picture of traffic and user characteristics, or you can sign up for the paid service where the…


We at Room42 work with data on a daily basis and try not to assume things, but to see the collected information first and make reasonable conclusions based on figures. As we saw Panoplys’ yearly report on data warehousing technologies, we ran quickly to take a look at it.

Data Warehouse Trends Report has been published since 2017. In their research, specialists from Panoply interview data-engineers, scientists, and IT experts from different spheres. The most important question is how qualified workers manage their data and if their experience is satisfying. This year they have talked to as much as 800…


Most of the time we work with aggregated data. What is it? It is transformed chunks of information composed from thousands of pieces of data. Usually, we use it to build charts and graphs, reports and dashboards. Aggregated data helps managers make decisions and draw conclusions about their businesses’ performance. We often see aggregated data in services like Google Analytics, where various pieces of information come together to build full pictures of trends.

But what should we do with raw data, meaning unprocessed content of hits? Turns out, raw data is just as useful as visual diagrams. Why? …

ROOM42

Moscow based analytical agency room42.ru. Check out our product differture.com

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