Analytics is not only about collecting data but about its’ further application in brand promotion. As giving advice about raising profits is impossible without marketing instruments, we’ve decided to ask our colleagues at Room42 about their favorites, and have picked out top-7 from what we’ve heard. Similarweb — website statistics …

We at Room42 work with data on a daily basis and try not to assume things, but to see the collected information first and make reasonable conclusions based on figures. As we saw Panoplys’ yearly report on data warehousing technologies, we ran quickly to take a look at it. Data…

Most of the time we work with aggregated data. What is it? It is transformed chunks of information composed from thousands of pieces of data. Usually, we use it to build charts and graphs, reports and dashboards. Aggregated data helps managers make decisions and draw conclusions about their businesses’ performance…