How Marketers Can Take Advantage of Twitter’s New Changes

More leeway with Twitter’s character limit means more opportunities for social media marketers.

Social media marketers rejoice! Over the next few weeks, many of the restrictions Twitter imposed within its 140-character limit per tweet will become a thing of the past. These exciting new changes will open up a world of opportunity for marketing professionals who see Twitter as an invaluable marketing tool. With the expanded guidelines of Twitter’s 140-character limit, marketers will be able to better engage with users on the popular social media platform by creating more exhaustive, compelling content.

“Over the past decade, the tweet has evolved from a simple 140-character text message to a rich canvas for creative expression featuring photos, videos, hashtags, Vines and more,” Todd Sherman, Twitter’s senior product manager, said in a statement. New changes will “make having conversations on Twitter easier and more straightforward, no more penny-pinching your words to ensure they reach the whole group.”

Some improvements to the platform include features that will make it easier to share media, create dialogues, clarify messages and more. There are plenty of ways marketers can take advantage of Twitter’s new changes. Here are a few key features to keep in mind:

1) Media, Media and More Media

Thankfully, videos, photos, polls, quote tweets and GIFs will no longer count towards the 140-character limit. This is great news for marketers, particularly because including media in tweets can increase engagement by up to 150%. This much-needed update will allow marketers to share visually appealing content without forcing them to skimp on the message that goes with it.

2) Mentions and Conversations

Another significant update is that tagging people with @names will no longer count toward your 140-character limit. This change allows for broader, more inclusive communication because you can now include all necessary parties in a conversation without sacrificing content. In addition, the .@ convention that used to be required to begin tweets with a username will be removed. Previously, Twitter users had to add a period before a username in order for their tweet to be seen by all of their followers. This change will help to better streamline conversations and make Twitter easier to use for professionals and novices alike.

3) Retweets and Quote Tweets

Twitter also plans to add a “Retweet” button to your own tweets as part of its update. This seemingly minor addition will actually be a great tool for marketers because it will allow them to add commentary to their tweets as new information becomes available. Having the ability to add to a conversation will allow marketers to build positive momentum and enable them to make corrections and clarifications to previous messages.

Twitter challenges marketers to take complex ideas and condense them into mere sentences. Although communicating in a concise manner is a marketing best practice, it can also be challenging to get a point across in just 140 characters. With the changes Twitter will be making over the course of the next few weeks, marketers’ jobs are about to get much easier. It will be exciting to see how the “new” Twitter will allow more dynamic, meaningful dialogue to occur in the future.

What do you think about Twitter’s proposed changes? Tweet us @roopco and let us know your thoughts!

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