See more
Luxury doesn’t meet a need or solve a problem. Luxury consumers aren’t interested in more features giving better value for money — that’s a premium…
Premium Brand are the ones that give you the best features at the best value. They operate with a close to one ratio of functionality and price. So since they are providing the …
The Peak-end Rule says that people judge an experience based on how they felt at its peak and its end, not the average of every moment of the experience. And that’s true whether the experience was good or bad.