James Root
Head of CRO / UX at High Position. Digital Marketer. SEO, PPC, Conversion Rate Optimisation. Journalist by trade. Content is Queen; Users are Kings!
If you build it, they will come (but they may not return)
Why building a website isn’t enough; you must keep testing it in order to grow and improveThe investment in a web build or redesign may be considered by many business owners to be an unnecessary expense, or may be left for the HiPPO to collaborate with a designer to build with no science behind it at all. That is ludicrous and downright bad business and I’ll show you why using a real-life example: “It cost us £25,000 to build in 2005 and I can use the site just fine, it’s generating revenue so why change it?”James Root2 min read