I’m left with an impression that in this case you were able to practice what you preach only at the very beginning (with sketching sessions) to later learn the different nature of print and screen mediums. In design for screen you can do sprints and iterate based on findings, whereas in print you can do it to some extent but once it reaches the print shop, there’s no way back and you have to live with it. Which illustrates how good design still requires time and that there are cases like this one where not everything can be tested and rationalised. Which gives me a great pleasure. Great job guys.