Let’s say you respond to a shoosher on social media. Someone is spouting off untruths so something must be done, but what? You jump into the fray and present an excellent point via poignant words, a link or a meme. The effort shines a bright light on the topic, as well as someone’s ignorance. Now what? Now they feel stupid, they’re on the defensive and they’re more interested in preserving their dignity than thinking about the point that was made before you dropped the mic. Congratulations, you’ve forced someone to fight, not think or change.