An analysis of the so-called Trumpian scream

Photo by Chinh Le Duc on Unsplash

With the Black Lives Matter movement expanding across the world, its opponents have found a convincing and clever-sounding way to discredit them, by drawing our attention to the real reason for their activism: virtue signalling.

Virtue signalling is the suggestion that someone is doing or saying something to elevate themselves, ascending to a delightful moral pedestal, where they’re better than the foul creatures below. But when opponents of political movements tarnish their targets with the “virtue signalling” brush, it can be cynical and misguided, because as social animals, the perceptions of others will always influence human behaviour.

While the phrase…

Lizzie Bestow & Rory Clark

Lizzie is a freelance writer and poet with a master’s in philosophy, and her long-suffering boyfriend Rory has a master’s in neuroscience.

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