Rory MacraeinUX CollectiveThe flexible future of branding and the death of the logo as we know itA brand doesn’t feel the same to me as it does to you. So why should it look the same?4 min read·May 13, 2019--13--13
Rory MacraeinUX CollectiveYou’re probably a better designer than you thinkBack in 2010 I fell in love with CSS and decided that I wanted to be a web designer. The web industry felt vast. Everybody in it seemed to…3 min read·Mar 25, 2018--4--4
Rory MacraeinMuzli - Design InspirationLooking beyond the livery; designers who should know betterMy thoughts on the Lufthansa rebrand and the lazy designers that have criticised it.4 min read·Feb 8, 2018--4--4
Rory MacraeinForge6 things I love about your design CVA follow-up to ‘6 things I hate about your design CV’.3 min read·Jan 29, 2018--2--2
Rory MacraeSelfish vs empathetic — the two types of content on the webIn my experience many businesses are still terrible at creating website content. They might be great at selling face-to-face but they don’t…4 min read·Oct 22, 2015----
Rory MacraeThe most frustrating thing about designing websitesThis isn’t another post about about common designer qualms. Requests such as “could you make the logo bigger?”, “can it be more blue?” or…4 min read·Sep 17, 2015----