Even more remarkable, according to several reports, half of all U.S. households are now Amazon Prime subscribers.
The F8 of Facebook
M.G. Siegler

Amazon is truly monopolising retail. It has become the default solution for purchasing almost anything for a huge number of people, myself included.

They make it so easy to find and buy what you want and have it delivered to your door. Taking the friction out of a purchase is always going to be a win, both for consumers and for the company.

Side note : The claim of half of all US households having Amazon prime seems a stretch. Maybe half of all Amazon customers? Either way as their customer base is so large it’s an impressive number.

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