Caution: heuristics at work

Rory Stirling
Sep 2, 2018 · 3 min read

With enough time and information it is possible to always make the best decisions — to find the optimal solution to any problem.

This is not the World we operate in.

Startup founders are nearly always required to make decisions quickly and with less than perfect information.

In a World like this ‘heuristics’ (or rules of thumb) can be incredibly helpful.

“Where finding an optimal solution is impossible or impractical, heuristic methods can be used to…

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Rory Stirling

Written by

VC at Connect Ventures. Investing in seed stage fintech. Love tech, startups, VC, leadership, learning & decision making. Formerly BGF Ventures & MMC Ventures.

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