Caution: heuristics at work
Sep 2, 2018 · 3 min read
With enough time and information it is possible to always make the best decisions — to find the optimal solution to any problem.
This is not the World we operate in.
Startup founders are nearly always required to make decisions quickly and with less than perfect information.
In a World like this ‘heuristics’ (or rules of thumb) can be incredibly helpful.
“Where finding an optimal solution is impossible or impractical, heuristic methods can be used to…

