Creating a Chinese name for your brandRecently, I came across Naked Hub’s Chinese name, 裸心社. I cringed. The character 裸 (Luǒ), meaning ‘naked’, carries crude undertones in our…Jan 30, 2019Jan 30, 2019
Top Consumer Trends for 20182018 has been a year full of rollercoaster rides across all industries and sectors, affecting the way businesses and brands are growing…Nov 28, 2018Nov 28, 2018
The Chinese Dream: Part 2 — The amplified meThe Chinese consumer landscape is shifting greatly, giving way to a rising movement that prioritises personal growth over conspicuous…Sep 3, 2018Sep 3, 2018
The Chinese Dream: Part 1 — Building an online ecosystem on trust, community and inclusionChina has truly embraced mobile technology, and it has drastically shaped everyday interactions between people, organisations, and…Feb 16, 2018Feb 16, 2018
The Chinese Dream: IntroductionThe American Dream. A movement promising prosperity and success in chasing a life one has always dreamed of. In the past decade, China’s…Jan 25, 2018Jan 25, 2018
Overcoming your fear of starting a Creative BusinessIt’s never an easy ride. When I had some huge setbacks last year in my Co-founded Business, I had doubts about wanting to start a Business…Jan 16, 2018Jan 16, 2018
Building a brand on powerful content: A guide to dominating a content-driven marketToday’s internet is flooded with content overdose. There are over 95 million photos shared on Instagram daily, of which 70% aren’t actually…Jan 4, 2018Jan 4, 2018
