…smates as you travel together through time. Believe me: You are ready. You have the tools you need. You are equal to the challenges that lie ahead.
The 7-Step-Paul-Rand-Logo-Test uses the descriptors above to assess a logo. The steps flow like this:
The principal role of a logo is to identify, and simplicity is its means… Its effectiveness depends on distinctiveness, visibility, adaptability, memorability, universality, and timelessness.