WHY SHOULD STARTUPS EMBRACE TECHNOLOGY?

Mike-Ajanwachuku Nnenna
2 min readMay 1, 2022

Technology is rapidly advancing and it pulls all aspects of life with it. Virtually everything humans do these days involves one form of technology or another and more people are starting to see the light too. Technology makes life a lot easier and as a startup, using various forms of technology will take a lot of weight off your shoulders.

As an entrepreneur, especially one who is probably new to the tech scene, you may be tempted to stick with the traditional methods you already are familiar with to promote your business. However, at the pace at which the world is evolving, you might want to try out new things. Technology improves the efficiency of your services. There are so many reasons why startups should embrace technology.

REASONS WHY STARTUPS SHOULD EMBRACE MODERN TECHNOLOGY

Here are a couple of reasons why startups should adopt modern tech:

• Advertising and promotion: Technology brings more publicity to your business than conventional methods of advertising. It allows you to unveil your business to people all over the world, literally. An example is social media advertising.

• Effective communication: With tech, business owners can effectively convey information about their products, and users can give feedback. This cycle allows business owners to render services more efficiently.

• Better manufacturing techniques: With tech, production is faster and easier and wastage (of both time and resources) is reduced.

• Security: Irrespective of the kind of business you are starting, you need security. You may want to look into some cyber security defense technology for that.

The list is endless. Not to mention an edge over your competitors.

Although there are cons to embracing tech, the pros outweigh them. Starting a business is never easy but with the right resources and knowledge on how to use them, it could be a walk in the park.

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Mike-Ajanwachuku Nnenna

Nigerian Mechanical Engineering Student | Aspiring Tech writer | I enjoy learning and writing about new stuff. Contact me via email: rosemajanwachuku@gmail.com