Citation masks a lack with presence, but also presence with a lack. At worst, the intellectual property of the internet’s most valuable players is mined without compensation or credit; at best, writers waste words reinventing the wheel and projecting an unfinishedness to questions others have already answered. Just like “intersectionality” should signal Kimberlé W. Crenshaw, “misogynoir” Moya Bailey and Trudy, anything akin to discussion on “it me” should conjure Safy-Hallan Farah and her work. “On fleek” deserves credit to Peaches Monroee, just as online appropriation should consider Doreen St. Félix. Any question about Black virality benefits from Niela Orr, Aisha Harris, Fidel Martinez. You can’t really cover Drake without Amani Bin Shikhan. We’re at the point where to write anything on digital culture requires a hefty collection of prior readings.