Pip & Squeak e-commerce | UX Case Study | 2 week design sprint Conceptual Individual project Process overview:
User research: Research, Competitor analysis, Contextual inquiry (group), Guerrilla interviews, User interviews
Define: Jobs to be done, Open card sort, Closed card sort
Ideate: Site map, Wire-flow
Design, Prototype, Validate and Iterate: Paper prototype, Usability testing, Mid-fidelity prototype
Software used: Sketch, Adobe Suite, Keynote, inVision