PinnedRosie HoggmascallinUX CollectiveHow Duolingo pushes users from freemium to premium5 monetisation lessons from the world’s most downloaded education app9 min read·Jun 28, 2023--36--36
PinnedRosie HoggmascallinUX CollectiveI cancelled my Calm membership. Here’s all the emails they sent meA lesson in what not to do with CRM strategy and monetisation8 min read·Jun 12, 2023--80--80
Rosie HoggmascallinUX Collective3 ways to reduce time to magic momentLessons from Loom, Canva & Otter.ai.7 min read·2 days ago----
Rosie HoggmascallinUX CollectiveHow Monzo does assumption testingReverse engineering user research from the UK’s 7th largest bank9 min read·Apr 19, 2024--2--2
Rosie HoggmascallinUX CollectiveHow Notion drives product adoption with emailA case study of B2B Saas emails, tailored landing pages and activation prowess11 min read·Apr 10, 2024--1--1
Rosie HoggmascallinUX CollectiveOnboarding personalisation lessons from CanvaIt’s the 7th year of profitable growth for Canva. Let’s see why11 min read·Mar 22, 2024--4--4
Rosie HoggmascallinUX CollectiveSlack’s new Tinder feature: a reviewThe user psychology of the swipe7 min read·Feb 17, 2024--4--4
Rosie HoggmascallinUX CollectiveThe one-question surveys from Figma, LinkedIn & GoogleUser research doesn’t have to take an age.7 min read·Jan 22, 2024--5--5
Rosie HoggmascallinUX CollectiveMonzo, Depop and Strava Wrapped — who did it better?The rise of Year in Reviews.10 min read·Jan 13, 2024--6--6
Rosie HoggmascallinUX CollectiveSpotify Wrapped: a UX reviewThey went big in 2023. Did it work?8 min read·Jan 3, 2024--9--9
