PinnedRosie HoggmascallMy best articles — (updated weekly)On PLG, monetisation, user research & moreMay 11May 11
PinnedRosie HoggmascallinUX CollectiveHow Duolingo pushes users from freemium to premium5 monetisation lessons from the world’s most downloaded education appJun 28, 202338Jun 28, 202338
PinnedRosie HoggmascallinUX CollectiveI cancelled my Calm membership. Here’s all the emails they sent meA lesson in what not to do with CRM strategy and monetisationJun 12, 202381Jun 12, 202381
Rosie HoggmascallinUX CollectiveWhy you should never hide your email unsubscribe linkA cautionary tale of email deliverability, retention, and LTV.2d ago32d ago3
Rosie HoggmascallinUX CollectiveI was shocked when I cancelled my Loom membership—here’s whyHow to reduce subscription churn (the right way).Jul 45Jul 45
Rosie HoggmascallinUX CollectiveHow to get answers quickly and avoid features that flopLessons from the one-question surveys of Instagram, LinkedIn & TrainlineJun 2631Jun 2631
Rosie HoggmascallHow Figma converts users from freemium to premiumAnalyzing Figma’s growth and monetization strategies.Jun 68Jun 68
Rosie HoggmascallinUX CollectiveHow to do price increase emailsThe dos and don’ts: a case study of ZwiftMay 171May 171
Rosie HoggmascallinUX Collective3 ways to reduce time to magic momentLessons from Loom, Canva & Otter.ai.Apr 24Apr 24
Rosie HoggmascallinUX CollectiveHow Monzo does assumption testingReverse engineering user research from the UK’s 7th largest bankApr 194Apr 194