PinnedRosie HoggmascallinUX CollectiveFigma and the cost of collaborationHow Figma’s pricing is anti-product-led growthAug 122Aug 122
PinnedRosie HoggmascallinUX CollectiveHow Duolingo pushes users from freemium to premium5 monetisation lessons from the world’s most downloaded education appJun 28, 202338Jun 28, 202338
PinnedRosie HoggmascallinUX CollectiveI cancelled my Calm membership. Here’s all the emails they sent meA lesson in what not to do with CRM strategy and monetisationJun 12, 202382Jun 12, 202382
Rosie HoggmascallinUX CollectiveWhy you should never hide your email unsubscribe linkA cautionary tale of email deliverability, retention, and LTV.Jul 224Jul 224
Rosie HoggmascallinUX CollectiveI was shocked when I cancelled my Loom membership—here’s whyHow to reduce subscription churn (the right way).Jul 47Jul 47
Rosie HoggmascallinUX CollectiveHow to get answers quickly and avoid features that flopLessons from the one-question surveys of Instagram, LinkedIn & TrainlineJun 2633Jun 2633
Rosie HoggmascallHow Figma converts users from freemium to premiumAnalyzing Figma’s growth and monetization strategies.Jun 69Jun 69
Rosie HoggmascallinUX CollectiveHow to do price increase emailsThe dos and don’ts: a case study of ZwiftMay 171May 171
Rosie HoggmascallMy best articles — (updated weekly)On PLG, monetisation, user research & moreMay 111May 111
Rosie HoggmascallinUX Collective3 ways to reduce time to magic momentLessons from Loom, Canva & Otter.ai.Apr 24Apr 24
