PinnedRosie HoggmascallMy best articles — (updated weekly)On PLG, monetisation, user research & more1 min read·May 11, 2024----
PinnedRosie HoggmascallinUX CollectiveHow Duolingo pushes users from freemium to premium5 monetisation lessons from the world’s most downloaded education app9 min read·Jun 28, 2023--37--37
PinnedRosie HoggmascallinUX CollectiveI cancelled my Calm membership. Here’s all the emails they sent meA lesson in what not to do with CRM strategy and monetisation8 min read·Jun 12, 2023--80--80
Rosie HoggmascallinUX CollectiveHow to get answers quickly and avoid features that flopLessons from the one-question surveys of Instagram, LinkedIn & Trainline8 min read·21 hours ago--2--2
Rosie HoggmascallHow Figma converts users from freemium to premiumAnalyzing Figma’s growth and monetization strategies.11 min read·Jun 6, 2024--8--8
Rosie HoggmascallinUX CollectiveHow to do price increase emailsThe dos and don’ts: a case study of Zwift9 min read·May 17, 2024--1--1
Rosie HoggmascallinUX Collective3 ways to reduce time to magic momentLessons from Loom, Canva & Otter.ai.7 min read·Apr 24, 2024----
Rosie HoggmascallinUX CollectiveHow Monzo does assumption testingReverse engineering user research from the UK’s 7th largest bank9 min read·Apr 19, 2024--4--4
Rosie HoggmascallinUX CollectiveHow Notion drives product adoption with emailA case study of B2B Saas emails, tailored landing pages and activation prowess11 min read·Apr 10, 2024--3--3
Rosie HoggmascallinUX CollectiveOnboarding personalisation lessons from CanvaIt’s the 7th year of profitable growth for Canva. Let’s see why11 min read·Mar 22, 2024--4--4