PinnedMy best articles — (updated weekly)On PLG, monetisation, user research & moreMay 11, 20243May 11, 20243
PinnedPublished inUX CollectiveFigma and the cost of collaborationHow Figma’s pricing is anti-product-led growthAug 1, 202429Aug 1, 202429
PinnedPublished inUX CollectiveHow Duolingo pushes users from freemium to premium5 monetisation lessons from the world’s most downloaded education appDec 29, 202441Dec 29, 202441
PinnedPublished inUX CollectiveI cancelled my Calm membership. Here’s all the emails they sent meA lesson in what not to do with CRM strategy and monetisationDec 29, 202482Dec 29, 202482
Published inUX CollectiveWhat’s happened to Spotify Wrapped?A deep dive on the campaign’s 10-year anniversaryDec 27, 20249Dec 27, 20249
Published inUX CollectiveHow NOT to activate users: lessons from MyFitnessPalTooltips gone wrong, busy homepages and monetisation UXDec 27, 20245Dec 27, 20245
Published inUX CollectiveHow MyFitnessPal became MyFitnessEnemyA masterclass in fake personalisationDec 8, 20246Dec 8, 20246
Published inUX CollectiveFigma & the cost of collaboration: revisited 3 months laterHave Figma won back user trust?Nov 29, 20242Nov 29, 20242
Published inUX Collective8 excellent user research emailsFrom Duolingo, Typeform, Notion, Monzo & moreDec 27, 20242Dec 27, 20242
