5 Things to Check Before Releasing Your Video

Ross Hacks
Jul 21, 2017 · 2 min read

As filmmakers, we often find ourselves face-palming when we see others’ work. Sometimes it’s because it’s just that bad, but most often it’s because good filmmakers are shooting themselves in the foot (pun intended) by forgetting to check some important areas before releasing what they’ve made.

With that in mind, here’s a list of things to revisit before sending out your masterpiece to the masses:

  1. Message: Be sure the final product is in conjunction with the original intent, and that the overall message makes sense. Too many times filmmakers get lost somewhere in the process, and end up with gobbledygook. It’s definitely worth it to take another look on your final cut and check it against your original concept before hitting ‘Upload.’
  2. Calls to action: If you’re trying to build a following, don’t forget to tell people to like, comment, and subscribe. The worst they can do is ignore you. If you have a video that goes viral and you forgot to put a CTA at the end you just missed out on YUGE traffic to your site/ social account or product page.
  3. Brand: If it’s a promo video or a commercial, be sure that the product features prominently and in looks good. That, ultimately, is what you are being paid to do. Often times, you’ll find that you could do with another quick closeup of the product in action.
  4. Self-Promotion: Be sure that people watching your content will know who made it. Even if you’re promoting someone else’s brand, don’t forget your own. Think of how many videos the average person watches every day. They’re going to see quite a few production brands thrown in their faces. Make sure yours stands out among the rest. This goes for putting your mark or brand on the video, as well as follow on promotion keeping your social media tags on posts with these videos posts.
  5. Alternate Interpretations: There are a lot of people out there with way too much time on their hands. They seem to really enjoy watching videos and finding offensive interpretations. The sad part is that their reviews can result in a significantly depleted viewership. Some of this will be out of your control, but it’s worth a second look to make sure that there’s nothing glaringly obvious that might be misconstrued. That said, there’s always going to be haters. A populated comments section on YouTube is always a good thing. Remember it doesn’t matter if people don’t like it. Good art is provocative.

Don’t end up regretting something you’ve worked so hard to make over one small error. Be sure to check this list before sending your work out there.

If you’ve made some video content you’re not sure about hit us up for some feedback. Info@1clickpromos.com

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📽️ I create films for the world's top universities. www.unishoots.com💰I teach filmmakers how to be entrepreneurs. www.fb.com/groups/filmmeetsbusiness

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