How to Write a Self-Pitch Email

Anyone who works in film will tell you that most of their jobs start with a pitch of some sort. 99% of those pitches hit the digital bin bottom before the reader gets to the second line of the email. And that’s if you know what you’re doing.

If you don’t, you’re in for a much harder time.

So, how do you write emails that will get you considered for a job? How do you get someone to want to look at what you’ve done, to write your name down so they don’t forget it? When I was running my app I sent thousands of cold emails landing to big name clients like Publicis, Ridley Scott Associates and Premier League Productions.

It starts with your info. Who are you? Where do you work? What do you do? Here is where you build your credibility and let people know you’re legit. But still you have to be concise. This part should take up as little space and read as quickly as possible.

Then comes the why. Why should these people keep reading? How are you giving value? Why do you deserve this? What do they get out of this? Why are you special and everyone else isnt?

If you’re successful, here’s what happens next:

  1. You catch their attention, but be careful: do your research. One misspelled name can land you back in the bin. Make sure that you are the right kind of person for this project. This is a huge opportunity to impress. With LinkedIn you can now get your creepy stalker flex on and find out all kinds of info about people’s careers. I’ve had great success dropping into a cold prospect that we went to the same uni. Minor touch but big results.
  2. If you make it over that hurdle, they’ll check out your resumé and reel next. Let’s hope you’ve done your work and not only have quality in your reel, but have been smart about clip length and reel structure. Mistakes in these areas can be instant turn-offs. Reels being too long or filled with average shots is a massive turn off. If you can cram nothing but cinematic gold into a tight 60 second reel you’ll do better than a 4 minute snooze fest.
  3. If it all goes according to plan, and they like what you’re selling, they’ll ask to meet with you. This is it, time to pitch in person, all your planning has paid off. Be sure to dress professionally, have your idea down by pat, and get in there and sell it! Again too many freelancers don’t know how to sell properly. Sure you have the best creative ideas in the world. But can you connect your idea with their business goals and use your creativity to help them get what they want? If not, then go back to the drawing board and think about how you’re pitching.

Remember that you want to be as professional when writing the email as you’ll be in the room, pitching in person. It’s a marathon with hurdles, not a sprint. Keep at it, and you’ll get wherever you’re trying to go.

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