The 1 secret to video marketing that will put you 5 years ahead of the competition.
With far less effort than making embarrassing daily vlogs on your iPhone.
All anyone seems to say these days is video is the future.
No shit.
We all know that Facebook Ads perform far better when video content is used.
We all know that cost per view on Youtube pre-roll ads are rock bottom.
We all know that the average millennial has the attention span of a goldfish that just had a head on collision with a double decker bus.
But I bet you still haven’t been able to make video work in your business.
I bet you’ve watched a bunch of Daily Vee and vowed to make a vlog of your own.
Maybe you bought yourself a Canon 70d, or a Gimble. You certainly bought a Gorilla Pod and you probably did use it a couple of times.
Then nothing.
You got bored.
You felt awkward in public.
The first few weeks the video ad performed well then people stopped engaging.
Well there’s a good reason for that. It’s a combination of trying too hard, bring too involved and not having a system to consistently create engaging content you don’t have to appear in.
You are most likely here after seeing some videos I made of a man prancing around in a Spiderman costume talking about business. Most likely you were amused enough by it to click through and fall out of the other side of the interwebs here.
You might be wondering what the heck it was all about.
That was a piece of Character Driven Content. A new video marketing that ensures you never run out of ideas for video content, and that every time fans see your content they get more engaged, not fatigued.
You might be wondering who I am?
Well briefly, I’m a video producer with years in the game. I’ve worked on shoots for the likes of Apple, Samsung & Mcdonalds.
I’ve seen how the greats have built up long running commercial campaigns over the years and I can tell you it’s not with selfie videos, glossy attempts as reality TV shows or animated explainers.
Why do people sign up to get a Compare the Meerkat toy?
It’s not because people always loved meerkats.
It’s because the geniuses running the campaign knew about Character Driven Content.
They created a comic character that they could put into an endless number of situations.
Based around 1 core joke that sits in the audiences head (meerkat sounds a bit like market lol)
Who has a notable and quotable personality.
Seems like a no brainer when you put it that way. But how many examples of this can there be?
In the UK people like the Go Compare guy and 118 Guys come straight to mind. And in the U.S. the Geico Gekko and E-Trade Baby can be prime examples.
These characters have become not just staples of advertising but cultural icons.
But for some reason this phenomenon hasn’t evolved into the internet marketing space… YET.
My prediction is that in 5 years time people won’t be doing painful, pseudo-motivational, ranting daily vlogs to try and sell their wares.
They’ll be creating slick characters who followers and customers can create a long term relationship with and be entertained by.
This creates much more compelling content marketing campaigns with evergreen opportunities for ideas, viral video content and sales opportunities.
But you could get started now.
This is what we do for clients. We come in, create awesome, engaging characters who appear in a series of entertaining videos.
This series can function as both content marketing for organic social media but more importantly, 5+ part facebook ad sequences in retargeting campaigns driving big conversions.
So, what are you waiting for?
Put down the selfie stick and start thinking about who or what will be your Meercat.
