The Key to Creating Useful Customer Personas“Liking your audience members is the first step in being genuine with them.”Oct 22, 2019Oct 22, 2019
How chasing authenticity and transparency can drive away your customersThe main point: “Words like transparency and authenticity, and the marketing actions they incite, are meant for the customer, but they are…Oct 22, 2019Oct 22, 2019
Listen with cautionIf I had to pick one piece of start-up advice to give you, that would be it.Jan 31, 2019Jan 31, 2019
Leverage the storyteller’s advantageThere is one conversation that I have repeatedly. (Think Groundhog’s Day with Bill Murray.) It goes like this.Jan 30, 2019Jan 30, 2019
What I learned about writing copy from reading Dragons Love TacosHey, kid! Did you know that dragons love tacos?Jan 29, 2019Jan 29, 2019
Published inPerspectivesOn Pro; On PatienceA few years ago I was staggered by Stephen King’s memoir/writing-logue, On Writing. Not by its wit, its depth, and its affable tone, but…Jan 19, 2017Jan 19, 2017
Published inPerspectivesCleaning Out the Book NotesI’m cleaning out Scrivener and came across an old project I was using as a commonplace book. I thought I’d share:Jan 13, 2017Jan 13, 2017
Published inPerspectives4 Temptations On The Road to Work/Life Balance*before you go any further, if you haven’t read Jason Fried’s Medium write up on The Calm Company you’re doing yourself a disservice. If I…Jan 12, 2017Jan 12, 2017
Published inPerspectivesOne Weird Exercise To Unlock Your Best —I interview myself.Jan 11, 2017Jan 11, 2017
Published inPerspectivesMy Favorite TidBits from Tools of Titans So FarTim Ferriss’ new book, Tools of Titans: The Tactics, Routines, and Habits of Billionaires, Icons, and World-Class Performers, invites…Jan 9, 2017Jan 9, 2017