When did my creativity podcast become about tech disruption?

Five episodes in, we seem to have wandered off topic.

I’m a huge podcast fan, and a lot of my friends are really creative and interesting. That’s why they’re my friends. So I thought I’d start a podcast where I’d speak to them about the interesting creative things they’re doing.

Five episodes in, I’m trying to work out what the Hell happened?

Two episodes have featured writers who embraced worldwide distribution by selling their books on Amazon. One featured a filmmaker who starred in a movie that was completed in 24 hours. Another featured a board game designer who tried to crowdfund his project on the interwebs. And, this week, photographer Ross Dickie spoke to me about the commercial opportunities he’s created by amassing 97,000 Instagram followers.

This isn’t what the podcast was supposed to be about. It was supposed to be about art, literature and film.

Why did it get so 21st century?

I guess because all those hobbyists at home can finally bring their work to the world stage with little or no financial cost.

Gone are the days of expensive vanity publishing, rare book deals and super-high barriers of entry to creative professions. Now, we can do anything we want. The only real constraint is time. Maybe ‘ability’, but I believe that, in time, time can overcome that one as well.

Coming up in the next couple of weeks are the guys running the Bloody Scotland crime writing festival, speaking about how they’re giving a platform to self published writers. And, a little later on, a drone cinematographer.

That’s right, a drone cinematographer. That job didn’t even exist until a few years ago.

So I guess my podcast isn’t about creativity in the traditional sense. It’s not about writing the best line, or taking the best shot.

It’s about the creativity of folks who embrace technology to bring their art to the world.

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