Integrating Around the Job of Improving Sleep

Ross Belmont
Aug 15, 2017 · 2 min read

The people behind the meditation and mindfulness app Calm just released a new product, and it’s not another app. It’s a pillow spray called Sleep Mist.

It’s a pillow spray. Huh.

Interesting, right? Not something you see every day.

Integrating Around the Job-to-be-Done

They’ve actually done this before by releasing a book. They’re not tied to the idea that their customers have to use a smartphone app to create a sense of calm in their mind; a book can work, too.

Want a Side of Meatballs with Your Furniture?


What else could you sell your customers if you really knew how and when they used your product?

Ross Belmont

Written by

Head of Product & UX @Appiphony. @Salesforce expert. I draw what customers need until it gets built.