Old Media Rules vs. New Media Rules

Old Media Rule: 
Never pick a fight with someone who buys ink by the barrel.
New Media Rule: 
Never pick a fight with someone who has more Twitter followers than you.

Old Media Rule: 
Almost all publicity is good as long as they spell your name right.
New Media Rule: 
Almost all publicity is good as long as they tag you in the post.

Old Media Rule: 
A picture is worth a thousand words.
New Media Rule: 
An Instagram is worth a thousand characters of text.

Old Media Rule: 
Get your story printed above the fold.
New Media Rule: 
Make sure your story is shareable.

Old Media Rule: 
Don’t write anything on a postcard you wouldn’t want printed on the front page of the newspaper.
New Media Rule: 
Don’t write anything in an email you wouldn’t want on the Drudge Report or Huffington Post.

Old Media Rule: 
Don’t play with your food.
New Media Rule: 
Don’t take a bite before photographing your food.

Old Media Rule: 
If a tree falls in the forest and there’s no one to hear it, does it make a sound?
New Media Rule: 
If you make a status update and few followers see it, does it make a difference?

Old Media Rule: 
Rush home to see the six o’ clock news.
New Media Rule: 
Get news updates all day long on your Facebook and Twitter feeds.

Old Media Rule: 
Everybody wants a Super Bowl ad.
New Media Rule: 
Everybody wants a viral video.

Old Media Rule: 
Dinner and a movie.
New Media Rule: 
Netflix and chill.

Old Media Rule: 
Framed photo of what you love on your desk.
New Media Rule: 
Digital photo of what you love on your screensaver.

Old Media Rule: 
No more than 12 words on a billboard.
New Media Rule: 
Grab their attention in the first 7 seconds of video.

Old Media Rule: 
It’s not polite to talk about religion or politics.
New Media Rule: 
It’s not polite to talk about religion or politics.