Ross Cranford“A Super Bowl Every Day”: Advertising in the age of Social Media(This article was first published in the February 8th, 2016 issue of Arkansas Business.)Feb 2, 2017Feb 2, 2017
Ross CranfordCatch all the Customers: Pokemon Go and Social MarketingNote: This is the full version of my social media story that appeared in Arkansas Business on 7/25/2016Aug 9, 2016Aug 9, 2016
Ross CranfordOld Media Rules vs. New Media RulesOld Media Rule: Never pick a fight with someone who buys ink by the barrel. New Media Rule: Never pick a fight with someone who has more…Mar 24, 2016Mar 24, 2016
Ross CranfordThe 5 Types of Social Media Experts“Almost always, great new ideas don’t emerge from within a single person or function, but at the intersection of functions or people that…Mar 23, 2016Mar 23, 2016
Ross CranfordSo Cool You’re Hot: Taking the Temperature of the New Media Landscape“Everybody experiences far more than he understands. Yet it is experience, rather than understanding, that influences behavior.” — Marshall…Mar 18, 2016Mar 18, 2016
Ross CranfordThe Evolution of Media and Its Effects: A Timeline from the Gutenberg Bible to Google Cardboard• 1517 — Guttenberg’s press allows Martin Luther’s 95 Theses to be reprinted and reposted on more and more cathedral doors, eventually…Mar 17, 2016Mar 17, 2016
Ross CranfordWelcome to the Digital Cave“The new media are not bridges between man and nature — they are nature…The new media are not ways of relating us to the old world; they…Mar 16, 2016Mar 16, 2016