Hi, I was journalist for years, here in Brussels.

Hi Mateusz,

Thanks for the kind words. One of the enjoyable aspects of the early stages of this process has been seeing how others perceive different types of media, particularly those who exist within it.

It’s interesting that you mention the elections. This has been one of the things that has surprised me most by examining my own 'journey’. I had never had any desire to write about local politics as a professional. But as soon as I stepped out of the shackles and began to understand more about what I was writing on and who it was for, I began to veer into such coverage; so much so that it’s now one of the key drivers of my site. I’m proud, not of the readership numbers it provides, but of the engagement it produces within the community. It is making people question the decisions being made in their names. That, for me, is a greater metric of hyperlocal success than any page impressions chart. Anyone can build an audience; building an engaged community is much harder.

That’s why I’d heartily recommend hyperlocal publishing to anyone thinking of entering journalism. It allows you to learn so much about audiences, content and your own skillset and interests in a way you simply can’t in a modern, heads-down traditional newsroom.

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